How to Improve Website Landing Pages & Conversions

Our whole goal at CORE Site Conversion is to help you learn how to improve a website‘s conversion rates. In order to do that, it’s important to realize the importance of landing pages. Having a great landing page is crucial to your site conversion rate. It’s the page that a visitor will see FIRST when they come to your site. It’s what will sell them on your product or services, or what will make them click the “back” button and search for another resource. It won’t increase conversion rates. It will hinder them.

The first key to creating a great landing page is to know your audience. In most cases, this will mean you need to have MULTIPLE landing pages.

Your visitors are going to be coming to your website from many different places and for a variety of reasons. You need to ensure that the landing page they see is pertinent to what they were looking for when they found your site. Essentially, you need to make sure your landing page delivers.

If you hand them a static landing page that everyone else on the internet sees when they come to your site, chances are it doesn’t specifically address their needs. When you tailor the landing page to match their needs or search terms, your chances of getting a site conversion increase exponentially.

Improving landing pages is the first step in learning how to improve a website conversion rate. Follow the paths into your website. Ensure that if a customer clicks on your PPC ad, the landing page they get taken to addresses the keyword term and the ad text they clicked on. Make the landing page provide the SOLUTION to their questions.

If you do email marketing, increase conversion rates by tailor any links in the email to specifically address what is contained in the email. Be detailed. Provide answers. Address their needs.

If you’re not sure whether the landing pages you’ve created are going to improve your site conversion rates, do split testing. Determine the success rate of your landing pages by trying different items for a limited time. Change up minor items like headline, text color, button graphics, calls to action, pictures, shopping cart location and more, until you start to see an increase in conversions.

Want to learn more about how to improve a website conversion rate? Join CORE Site Conversion, and learn how to sell to your customer at their CORE.